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| about DTI |
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Government Leaders under the Mohammad Bin Rashid Foundation Program launched their national project "Dubai The image", "Symbolic Image & Iconic Impression". The members of MBRPLD who teamed up for that project are Marwan Bin Beyat, Saeed Rashid Al Suwaidi, Esam Al Falassi, Obaid Bin Dafoos, Nabeel Bin Butti. The project's idea came from their imagination which is parallel to the Governments vision in developing the public sector and offering clients the most advanced services.
The main goal of this initiative is to highlight the services of Dubais government departments and authorities in order to promote their hard work in offering exceptional services. The above-mentioned shall be accomplished by taking images of the different sectors in-action which shall equally reflect on the Emirate locally and internationally.
The aim of the project is to promote the government services by taking images for each department to record their great and hard jobs to give the visitors the opportunity to have an insight about their contribution in building Dubai's image.
Our Philosophy
Dubai, became one of the worlds wonders and it has various creative potentials for which it should be given due credit. Accordingly, there have been numerous descriptions given to the Emirate, be they positive or negative. We believe that Dubai should now have ONE voice and reflect ONE integrated positive image.
As a result, Dubai The Image is the first step towards enhancing the Emirates status. We trust that in order to create a positive reputation, we have to start with promoting the Emirates governmental services by highlighting all aspects of each sector.
You must ask how?
A decision is made to adopt a strategic approach, namely, to promote Dubai by telling its story through images; as the proverb goes: A picture is worth a thousand words.
Strategy
While we can state numerous advantages in taking part of this well-planned project, the utmost incentive is your contribution towards assembling all pieces of the puzzle in creating ONE image for ONE government.
Beside your sense of belonging that incites you to be part of this inspiring project, various financial benefits will result. We will arrange a professional photo shoot to capture all aspects of your industry as well as your management team. Specific guidelines that have been set to visually associate your department with the Dubai government will be applied. You will have indefinite access to a portal that holds an image library with your pictures well maintained and updated. You will also participate in a gallery exhibition planned to take place in December at the Dubai Mall Atrium where all government and semi-government sectors will be represented. We can also help you set-up a permanent gallery in your premises to showcase your services at a glance which can become highly useful while you receive unexpected VIP delegates.
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